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2009 ·
The Market Guardian
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So much smarter and more creative (and honest) than the original commercial.
I’m angry that any of my taxpayer money is being spent on propping up a failing company which has already eaten $30 billion and then gone on to declare bankruptcy anyway, and now plans to spend $50 billion it doesn’t have on advertising..without having paid off advertisements we’ve already made…
John Tantillo, who is actually optimistic about the company’s future (because of the strength of its brands) pointed out on his marketing blog that the GM reinvention commercial is a failure because “people don’t buy a company; they buy a car.” (He also maintains that “corporate advertising doesn’t work” and has railed against Super Bowl commercials in the past.) http://blog.marketingdoctor.tv/2009/06/08/john-tantillos-brand-winner-and-loser-gm-and-levis.aspx